The Chief Pop Man: How Vimto Became a Global Favourite
From a secret herbal tonic mixed in Manchester in 1908 to a drink enjoyed in more than 60 countries, Vimto’s story is one of flavour, nostalgia, and innovation. In this episode of All Points West, Karl speaks with Andrew Milne, CEO of Nichols plc, about steering the iconic brand into new markets, from West Africa to Malaysia, and how Vimto became the soft drink of Ramadan. A conversation on legacy, leadership, and the enduring power of a great taste.
